Navigating Nodes of Influence
Missed the beginning – now we’re talking about what average users do. A bunch of examples of how people are deeply confused by the frequency of crappy links.
Survey person gets deep into a survey on internet searches. They gave up because it’s too contextual. Early adopters search different from later adopters. What kind of data you’re searching for is different as well.
Everyone starts off as skeptics. Most worrisome is commercial ties. They don’t mind political bias but don’t like commercial bias. People can be fooled. People assign credibility to bells & whistles.
People get to a point where they get confused. They send the information around to get second opinion. Use links to start conversation between human beings. Many points for actually talking about what links are about.
New gent – information seeking process is iterative. Helped create new field of information architecture. Spent last few years helping sites organize their stuff. Heart of his practice is to enable people to move between modes of browsing & searching.
Looked into human computer interaction. Learning to use human testing was humbling because people have problems. Noticed power of words; single words in a link or title helps. If they recognize a word they’ll click.
Started looking into various dimentions of the experience and hit on “findability” as the thing he wanted to follow. Wrote a book called Ambient Findability (Must be Peter Morville.
New gent says “links are the architecture of the web”. Says NYTimes is filled with links that point inward.
Another gent starts talking about how google is all about popularity and that infamy/fame are equivalent.
Went to the loo, and now they’re talking about how it might be nice to add additional information to links. There’s some agreement that it should be available.
35% of adults have created content, 57% of teens have.
Question: how to improve users. One answer: “the users use the wrong keywords” Another: “Taking thing as face value” – he suggests that people clicking on first 10 links are taking things as face falue; it seems rather to me that people clicking on the first 10 links are just trying to optimize their time.
Most people don’t live lives online like we do. Audience participant is saying that a study has shown that people will prefer the convenient answer over a better answer. A response is that people sometimes do search diligently. Another answer is every 100ft you get away from library, the # of people using it drops off. He also mentions that many people aren’t willing to slog through the dross to get to databases that have quality information.
A bit of a tangent onto sex info. Now they’re talking about how using web resources often makes it hard to get information (e.g. citation information) about a page.